Wills Eye Health System – “For Your Eyes Only”

After a 15-year TV advertising hiatus, Wills Eye Health System was overdue for a branded television campaign. The ODM Group created a theme that reinforced Wills’ pre-eminence as the top eye care system in the region: “For Your Eyes Only Wills”. Then we executed it with beautiful vignettes of the special moments in life we all want to see.

Results: The campaigns were tracked with a new 800 phone line that received a record number of inquiries.