Tiananmen Square and Social Media: What Could Have Happened?
This post by Neal Wiser originally appeared on AddictedtoSocialMedia.com (A2SM) and is being revisited in light of the Egyptian government’s decision to shut down the Internet in order to quell this week’s protests.
The Dangers of Facebook’s New Ad Display URLS
Facebook is planning on introducing a new tool to their advertising platform to help protect users and increase transparency. Unfortunately, this new tool could actually have the exact opposite effect by making Facebook ads even more dangerous to click on.
AT&T Misses a HUGE Marketing Opportunity
How AT&T missed several opportunities to make money from me while also making me happy in the process.
Case Study: Even When Engaged Late, Social Media can Effectively Market Events
This past summer, I was engaged by the Greater Philadelphia Chamber of Commerce (GPCC) to help them promote a special event featuring actor/director Robert Redford. Although I was brought in late, the campaign was a huge success.
Does too Much Reliance on Viral Marketing Limit Growth Potential?
Sure, it’s great to have a product that people will talk about and enthusiastically recommend; it’s one of the holy grails of marketing. Unfortunately, products don’t exist in a vacuum. There’s competition out there and you can’t assume that they’re not doing everything they can to get the word out about THEIR products.
Vision 2020
With barely a week’s lead time and operating under multiple constraints, The ODM Group was able to create and execute a social media strategy that successfully engaged attendees and promoted [...]
WPVI Channel 6 Action News
The ODM Group was tasked with cutting a compelling, fast paced journalistic piece for the local ABC News team. The ODM Group provided post production services and facilities.
School District of Lancaster PSA
The ODM Group created and produced a hard hitting PSA for the School District of Lancaster, to graphically portray the inequities in PA school funding. The “Count Me In” Campaign [...]
Transcend Foam – Interactive Savings Calculator
Trade Show Stopper Transcend® “Foam, Foam, Wonderful Foam” A new product introduction for Arkema Problem: Create news in the spray foam formulation industry and convince manufacturers to change their HFC [...]
