School District of Lancaster PSA

The ODM Group created and produced a hard hitting PSA for the School District of Lancaster, to graphically portray the inequities in PA school funding. The “Count Me In” Campaign was more than a slogan; it was a fundraising club. The campaign was an opportunity for citizens to support their schools and children to be counted fairly in education spending. Even though the district was forced to raise taxes, the Superintendent and the School Board continued to enjoy widespread public support. The TV spot received the Communicator Crystal Award of Excellence and a Bronze Award from the Art Director’s Club of Philadelphia.