Transcend Foam – Interactive Savings Calculator
Trade Show Stopper
Transcend® “Foam, Foam, Wonderful Foam”
A new product introduction for Arkema
Problem: Create news in the spray foam formulation industry and convince manufacturers to change their HFC formulations and add Transcend® as a blowing agent.
Solution: The ODM Group created a multimedia, multipurpose, interactive sales and marketing tool to promote the cost, handling and performance advantages of Arkema’s Transcend® additive technology on the web, at trade shows and in customer presentations. The opening musical video provides light-hearted entertainment, while it quickly recaps all the ways Arkema’s product transcends the competition.
Side-by-side video demonstrations and animated test results show how Transcend® additive technology out-handles and outperforms current HFC alternatives. While an interactive economic calculator allows foam producers to enter raw material costs for all their formulation components and determine just how much they can save with Transcend®.
Results:
“This powerful sales and marketing tool far exceeded our original concept. The customers who received it were very impressed,”
said Kirsten Makel, North American Business Manager for Arkema’s Foam & Solvents Business.
“My whole team has been humming ‘foam, foam, wonderful foam’ nonstop since the show closed! Transcend® additive technology is now seen as a proven approach to improve next generation foam technologies.”
