ODM’s Neal Wiser Presents to Villanova MBAs

Apr 7, 2011   //   by admin   //   Blog  //  No Comments

Neal Wiser Presenting to Villanova's MBA class

On Monday, April 4th, Neal Wiser, ODM’s Vice President of Digital Strategy, was invited to make a presentation to the marketing MBA class at Villanova’s School of Business. The presentation entitled “Social Media and Marketing” included the following topics:

  • Defining Social Media
  • The Structure of Social Media
  • The State of Social Media
  • Why Social Media is Important for Marketing
  • Strategic Planning
  • Social Media for Marketers (Monitor, Manage Measure)
  • Where are we Going?

If you would like to see Neal’s presentation, or would like Neal to present to your organization, please don’t hesitate to contact Neal at nwiser@odmgrp.com

Following Neal’s presentation, Professor Dr. Ralf Terlutter, Vice Dean of the School of Management and Economics at the University of Klagenfurt in Austria, gave an enlightening presentation about advertising in Europe. Dr. Terlutter’s presentation included an analysis of various, long running print campaigns and an analysis demonstrating how the advertisements both succeeded and failed.

After their presentations, Dr. Aronte Bennett, Ph.D. of Villanova’s Department of Marketing and Business Law presented both Neal and Dr. Terlutter with plaques commemorating their presentations to the class.

Professor Dr. Ralf Terlutter, Dr. Aronte Bennett, ODM’s Neal Wiser and Villanova Alumni Carmine Berardi