Digital Marketing News #54 — YouTube Birthday, Truly Unplug, Bud Light Label
Story 1: YouTube celebrates its sixth birthday. For many of us it may be hard to believe that YouTube is only six years old – but today, more than 48 hours of video are uploaded to YouTube every 60 seconds.
Story 2: Americans don’t vacation often, and thanks to our dependency on mobile gadgets, some experts fear that we don’t vacation very well, either. Checking Facebook or playing a computer game while on vacation may feel like a small thing. What we forget is that it actually takes you into a different state of mind.
Story 3: For a limited time, Bud Light is heavily promoting a new label that lets you write on your bottle with a key, coin or anything capable of making a mark.
More at http://digitalmarketingnews.biz/
Digital Marketing News #53 — Female Driving Ban, Virtual Wallet, eG8 Summit, LinkedIn Revenue
Story 1: Although no written law prevents women from driving in the country, a Saudi woman – at the center of a social media campaign protesting a ban against female drivers – has been re-arrested after posting a video on the Internet of herself driving.
Story 2: Google is expected to announce a mobile payment platform that will let consumers wave their Android-based phones at the checkout counter to make payments, redeem coupons and earn loyalty points, according to two reports.
Story 3: The eG8 Summit brought together some of the world’s most influential technology leaders this week for an open discussion about the future of technology.
Story 4: LinkedIn plans to increase the proportion it spends on future sales and marketing. The company expects sales and marketing expenses to increase on an absolute basis and as a percentage of revenue and to be their largest expense on an absolute basis and as a percentage of revenue.
More at http://digitalmarketingnews.biz/
Digital Marketing News #52 — NYT Social Media Strategy, Social Eco-Pepsi, Digital Stocks
Story 1: The New York Times Tells Employees ‘Don’t Be Stupid’. The Times is encouraging its staffers to reach out through social media, but they do not want to have too heavy a hand.
Story 2: PepsiCo fired the latest shot in the ongoing green cola wars with rival Coca-Cola. The company is offering five types of eco-friendly, recyclable, and compostable cups to Foodservice customers in the United States.
Story 3: Analysts are pointing to the obvious financial impact of the economy on market trades and valuations. Yet a few companies are seemingly able to defy market predictions.
More at http://digitalmarketingnews.biz/
Digital Marketing News #51 — Lady Gaga Amazon, Toyota Friend, Joplin Social Media
Story 1: Amazon announced today that consumers can now download the entire Lady Gaga “Born This Way” digital album for just $0.99. Fans that drop $0.99 on Gaga’s download and accompanying digital booklet will also score 20 GB of Cloud Drive storage from Amazon.
Story 2: Toyota has teamed up with Salesforce.com to create Toyota Friend, a private social network for owners of Toyota cars. Toyota Friend will give Toyota customers the ability to connect with their dealerships, cars and Toyota itself.
Story 3: Social media is being used for the social good. Social media communication channels are helping with the Joplin, Missouri tornado disaster.
More at http://digitalmarketingnews.biz/
Digital Marketing News #50 — Celebrity Apprentice, Radium One, Firefox Android
Story 1: Donald Trump’s show, “Celebrity Apprentice,” has the most brand integrations of anything on prime time last month. “Apprentice” outdid American Idol with 127 brand occurences to 96 for American Idol.
Story 2: Radium One is emerging as a leader in a new breed of advertising networks, with enhanced targeting based on social data. The company is positioning itself to lock in data sources before competitors even get rolling.
Story 3: Firefox beta for Android has been updated today with the ability for users to turn on the “Do Not Track” privacy feature, making it one of the first mobile browsers to offer the privacy option.
More at http://digitalmarketingnews.biz/
Digital Marketing News #49 — Apple’s Cult, MACDefender, American E-Commerce Market
Story 1: There is new research that is suggesting the connections some people have with their favorite brands, may be more powerful than previously thought. A team of neuroscientists studied an Apple worshipper’s brain while undergoing and MRI scan.
Story 2: A fake Mac anti-virus software, which goes by the name of both MACDefender and Mac Security, began circulating in early May and has steadily racked up victims. It has been estimated by industry experts that there are about 100,000 novel malicious programs for Windows detected every day.
Story 3: E-commerce marketers are focused on traffic driving strategies and tactics. Three of the top web-driving tactics are creating videos, creating blogs, and submitting articles to popular article directories.
More at http://digitalmarketingnews.biz/
Digital Marketing News #48 — Sony Hacking, Ford’s Doug, Obama 2012 T-Shirts
Story 1: Only days after Sony turned its PlayStation Gaming Network back on in the wake of a sophisticated hacking attack that forced Sony to bring it down for three weeks, players are noticing a new security vulnerability.
Story 2: Ford has crafted yet another innovative social media campaign, this time to raise awareness and introduce consumers to the 2012 Focus. The idea is to use social channels as a medium to create invitational content.
Story 3: The Obama 2012 campaign has started selling “Made in the USA” T-shirts and coffee mugs on its website. The merchandise is an obvious reference to the controversy surrounding Barack Obama’s birth certificate.
More at http://digitalmarketingnews.biz/
Digital Marketing News #47 — Internet Health, LinkedIn IPO, Earned Media, Virtual Reality
Story 1: 80% of adults who use the Internet have looked online for health info, according to national survey data just out from the Pew Internet & American Life Project and the California HealthCare Foundation. There are some details on exactly what people are looking for and how they’re doing it.
Story 2: Professional networking site LinkedIn Corp. raised its price range for its initial public offering this week by 30 percent, a strong indication that demand is running high for the new stock.
Story 3: Creating and disseminating online video, from 30-second TV spots to long, branded mini-movies, has become a bigger part of marketers’ online strategies. Marketers are also asking for new metrics, including social shares, or how often the ad was passed along on social sites.
More at http://digitalmarketingnews.biz/
Digital Media News #45 — Cellphones & Honey Bees, iPhone Competition, BrandZ
Story 1: A new study released today by the Swiss Federal Institute suggests that cellphones may be playing a role in the decline of honey bee populations.
Story 2: Apple’s iPhone for Verizon Wireless competes with AT&T. Thanks to heavy marketing for Verizon’s Google Android phones, 38% of the new cellular subscriptions last quarter went to Verizon.
Story 3: Marketing firm WPP, in their annual BrandZ study, has found that Apple is the world’s most valuable brand for the first time, by a wide margin. Apple’s brand is now estimated to be worth upwards of $153 billion.
More at http://digitalmarketingnews.biz/
