Digital Marketing News #47 — Internet Health, LinkedIn IPO, Earned Media, Virtual Reality

Story 1: 80% of adults who use the Internet have looked online for health info, according to national survey data just out from the Pew Internet & American Life Project and the California HealthCare Foundation. There are some details on exactly what people are looking for and how they’re doing it.

Story 2: Professional networking site LinkedIn Corp. raised its price range for its initial public offering this week by 30 percent, a strong indication that demand is running high for the new stock.

Story 3: Creating and disseminating online video, from 30-second TV spots to long, branded mini-movies, has become a bigger part of marketers’ online strategies. Marketers are also asking for new metrics, including social shares, or how often the ad was passed along on social sites.

More at http://digitalmarketingnews.biz/