Digital Marketing News #52 — NYT Social Media Strategy, Social Eco-Pepsi, Digital Stocks

Story 1: The New York Times Tells Employees ‘Don’t Be Stupid’. The Times is encouraging its staffers to reach out through social media, but they do not want to have too heavy a hand.

Story 2: PepsiCo fired the latest shot in the ongoing green cola wars with rival Coca-Cola. The company is offering five types of eco-friendly, recyclable, and compostable cups to Foodservice customers in the United States.

Story 3: Analysts are pointing to the obvious financial impact of the economy on market trades and valuations. Yet a few companies are seemingly able to defy market predictions.

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