Lagos
LAGOS, Inc., a nationally recognized Philadelphia-based designer jewelry company, has been in business for approximately 35 years. Its founder and CEO, Steven LAGOS was instrumental in the creation of the bridge jewelry category. The current catalog is approximately 500 items with retail price points ranging from $150 to $10,000. To date LAGOS has released more than 10,000 styles. LAGOS has operated a consumer website for more than 13 years. The ODM Group and its technology partners re-engineered the original consumer based website. The ODM Group developed major architectural, functional and data elements for the soon to launch new Lagos website including advanced front end and backend CMS, ecommerce functionality, navigation, and privilege levels.
Drexel University, Vision 2020: Equality In Sight
With barely a week’s lead time and operating under multiple constraints, The ODM Group was able to create and execute a social media strategy that successfully engaged attendees and promoted the event, “Vision 2020: An American Conversation about Women and Leadership” that was held in October 2010 at Philadelphia’s National Constitution Center. The purpose of the Vision 2020 conference was to bring together thought leaders from around the country to share ideas about the challenges faced by American women in today’s society. Social Media was used during the conference to provide an online channel through which attendees could communicate, coordinate and share their stories and information about the conference with women nationwide. More significantly, ODM’s efforts also stimulated many side conversations in the community in the form of blog posts, tweets and other status updates about the 19th Amendment and other related topics that continue to this day.
[Visit Drexel University - Vision 2020]
Montefiore Medical Center
Finding the right location that is close to home was a challenge for many local residents near New York’s Montefiore Medical Center. The ODM Group developed a visually convenient and engaging way for Montefiore Medical Center’s patients and visitors to find information about Montefiore’s 20+ locations in the Bronx and West Chester County using a Flash-based interactive map. The map details a large number of specialty centers and allows users of all ages to choose an MMC physician closest to them giving them access to information quickly, including contact information and directions.
Digital Marketing News #73 — Coke & SCVNGR, Stand-off Facebook Update
Story 1: Marketing giant Coca-Cola has a new partnership with location-based tech group SCVNGR. Using the company’s technology, Coca-Cola just launched a summer promotion to challenge teens to go around malls, concerts and amusement parks to get instant rewards.
Story 2: The need to share your status during a life-threatening stand-off with SWAT is definitely in the category of bizarre applications of social media. Jason Valdez, 36 in Ogden, Utah felt compelled to update his Facebook page while holding a woman hostage in a motel room.
More at: http://www.DigitalMarketingNews.biz
Digital Marketing News #72 — ICANN, Data-Plans to Cost More, Japan’s Super Computer
Story 1: Yesterday’s conference at the ICANN resulted in the approval of the creation of “generic top-level domains” for brands and organizations. Expect future TLDs such as .google or .apple or.facebook.
Story 2: Verizon’s unlimited data plans for mobile devices are about to vanish. According to Verizon, “Unlimited billing on data is simply unsustainable for the industry.”
Story 3: Japan’s Fujitsu Co. to reveal K Computer –the world’s fastest computer ever! At 8 quadrillion calculations per second, K Computer is said to be more powerful than the next five systems on the list combined.
More at: http://www.DigitalMarketingNews.biz
Digital Marketing News #71 — Facebook Losing Teens, Lulzsec, iPhone Blocks Video
Story 1: For a second month in a row Facebook is losing users in the U.S., Britain and Canada. Facebook has failed to deliver on its original promise of exclusivity to the generation that made it what it is today.
Story 2: Police in Turkey say they have arrested 32 people who are accused of being connected to the computer attacks carried out by the hacker group Anonymous. Serious hacker groups seem to be developing overnight and across the globe.
Story 3: Apple is said to be working on a new technology that will sense when people are trying to take video of live events. The technology will disable the iPhone’s camera, however the users will still be able to text and to make calls at the live events.
More at http://digitalmarketingnews.biz/
Digital Marketing News #70 — Vancouver Riot, Vancouver Couple, Social Media to Apprehend Rioters
Story 1: The citizens of Vancouver rioted after the hometown Canucks lost game number seven of the Stanley Cup playoffs on Wednesday night. But thanks to Facebook, Twitter and a clear-headed Thursday morning, citizens are cleaning up the mess.
Story 2: A photo taken during the Vancouver riot has surfaced and gone viral. All over the news and social networks is the photo of a couple kissing in the middle of the road as police in riot gear are actively trying to quell the violence.
Story 3: Uploading images of the Vancouver riots is one thing, but authorities also need people to snitch out their associates and tag the photos. It looks like that’s already happening. Police are catching those who took part in the riots through Social Media.
More at http://digitalmarketingnews.biz/
Digital Marketing News #60 – Multi-Lingual Market, Latin America Internet Boom, Keas Health Game
Story 1: Online advertisers today are starting to pay much more attention to the emerging multi-lingual market. Some sources estimate that in terms of sheer number of possible consumers Latin Americans make up the second largest market in the world following China.
Story 2: After two years in stealth, Adam Bosworth is finally ready to start talking about his health startup Keas. Keas is a game that keeps you healthy and is inherently social. You join a team of your co-workers and everyone has to achieve goals together.
Story 3: Google’s ‘YouTube’ is offering millions of dollars in proposed partnership deals in exchange for up to 20 branded channels of professional video content. From the outside, the deal makes sense for both sides.
More at http://digitalmarketingnews.biz/
Digital Marketing News #59 — Miley Cyrus Tweets, Chinese Hackers, Social Media ROI
Story 1: Big name Celebs are able to use their likeness to push issues. Teen celebrity Miley Cyrus hopped onto Twitter to share a few thoughts of her own over Urban Outfitters Inc. this past Thursday night.
Story 2: The Chinese Government is being accused of not cracking down on domestic hackers. This is raising questions of Chinese Government involvement. China denied that its government had a role in recent hacking attacks against Google email users.
Story 3: How do people use Social Media to create revenue? It is part art, part science and all based on sound marketing strategy. This editorial is a culmination of our insights and shared industry commentary.
More at http://digitalmarketingnews.biz/
