Digital Marketing News #58 — Digital Limits Cisco, Internet Limits IPv6, Marketing ROI

Story 1: The number of internet connected devices is set to explode in the next four years to over 15 billion – twice the world’s population by 2015. Technology giant Cisco predicts the proliferation of tablets, mobile phones, connected appliances and other smart machines will drive this growth.

Story 2: The increase of connected devices has started to push the limits of our technology. The internet faces a problem as it runs out of what is known as Internet protocol version 4 or IPv4 addresses.

Story 3: The Internet is the place for marketers to be. ROI in the online world is something that can be quantified. We can measure everything and everything can be quantified in the online space.

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