Image-Ads Move to Auto Industry

GumGum, a company that created a technology that places advertisements inside photos online, announced today that is has made deals three major automotive media publishers: VerticalScope, Internet Brands, and CarDomain Network.
These agreements will allow automotive advertisers to more creatively and effectively target consumers.

According to GumGum, the click-through rates are 20 times higher for their image-based ads relative to traditional ad networks. GumGum now reaches 110 million unique visitors a month by serving billions of in-image ads per month.

This is indicative of a new trend in online advertising. As we spend more and more time online, advertisers are challenged to create new ways of attracting consumer’s attention. Based on these deals, we expect to see a larger adoption of image-based advertisements, which will also lead to new and more innovative methods of engaging consumers.

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