Women Prefer Facebook, Men Prefer Texts

The differences between men and women are a never-ending discussion point. However, recent studies have been honing in on specifics, such as communications and social media preferences.

According to research company Rebtel, women are more likely to use social networks such as Facebook or Twitter, while men prefer to talk on the phone or send text messages.

Nearly 68 percent of women use social media to stay in touch with friends, whereas only 54 percent of men do.

Rebtel’s CEO Andreas Bernstrom said, “Our findings show that men tend to lag behind women when it comes to communicating with others through social media, which debunks other recent studies that suggest that men are more savvy networkers between the genders.”

Data such as this is critical for marketers aiming to specialize their campaigns to key demographics.

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