Cold Play Streams Live Concert on YouTube

Oct 27, 2011   //   by admin   //   Business & Marketing, Digital Marketing News, Social Media, Trends  //  No Comments

The future of live music is here. Yesterday, Coldplay performed live in Spain while simultaneously broadcasting a live concert experience on YouTube.

Online viewers were able switch between several different camera views including a director’s cut, main stage and an aerial camera. The live stream also featured a chat pulling in comments and posts from people around the world.

While this is not the first time YouTube has hosted live streaming of music, it is a great example of making live music both international, and social for fans in various geographic locations.

We look forward to seeing other bands embrace these social tools to create more user friendly listening experiences.

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