Spanish Soccer Team Raises Visibility in China & 3D Issue Creates HTML5 Magazines

Spanish Soccer Team Raises Visibility in China

Penetrating the Chinese market using social media is not a new idea, however it certainly is a growing and progressive trend that is here to stay.

A Spanish soccer team has agreed to a partnership that will see it work with Chinese Internet firm Tencent to increase its marketing activities in China.

The soccer team, Barcelona, will use Tencent’s numerous social media sites to grow its presence and merchandising potential in the country. These sites include a Twitter-like service called Weibo, and an instant messenger service called QQ.

The deal is a efficient way for Barcelona to reach their target audience while also growing their online presence.
Social media is increasingly becoming a key platform for brands to raise awareness and build a presence in China.

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3D Issue Creates HTML5 Magazines

Most developers would say the key to effectively entering the tablet market is to harmonizing software with various operating systems. To circumvent this, specifically the Apple and Adobe Flash divide, companies have developed apps for each specific platform.

Many publications are trying to take advantage of the rapidly growing tablet market. One main obstacle to that is optimizing digital magazines to make them user friendly and easy to read.

A new version of 3D Issue, a start-up that creates online magazines, now offers HTML5 output, meaning magazines will be readable by people who cannot install Flash, such as iPad owners.

Additionally, the new format can also be sold in Amazon’s Kindle Store and Apple’s iBookstore, which marks a new opportunity for marketers trying to maintain their brand presence in the mobile market.

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