Google Launches YouTube Analytics

Nov 30, 2011   //   by admin   //   Digital Marketing News, Social Media, Technology  //  No Comments

New analytics system is user-friendly and detailed

Continuing with the importance of analytics, Google-owned video-sharing site, YouTube has release a new analytics interface that will go live today. YouTube previously had a data collection interface called YouTube Insights, however the new version will be much more detailed, and user-friendly.

The new analytics will include a new overview section which provides the key information quickly, while also enabling easy access to more detailed information.

Another notable feature is advanced reporting, which will give companies a more precise understanding of your content and audiences.

Additionally, the analytics will show which videos are driving the most views and subscription, and also show audience retention rates.

Marketers have long been aware of the power of YouTube and video content to increase brand awareness and experiences. This additional layer of analytics will allow marketers to implement more targeted and effective campaigns using video content.

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