Video Pick of the Week

This week’s Video Pick has all the components of a homerun advertisement, minus the advertising. Successful marketing is centered on tapping into the public’s current interests and providing them with a fresh and unique perspective. It would be no surprise to see some hairy forty-something bawling like a little kid over their favorite team’s big loss. Just go to the local sports bar for that.

But who would expect a little kid to show more emotion than a veteran fan? It’s a unexpected take on the over-hyped Super Bowl, and we expect it to go viral over the weekend. We can learn a lot about reaching a wide audience from this video, and we can learn a lot about loyalty from that little guy.

Enjoy this week’s Video Pick of the Week and be sure to check back next week!