“Prankvertising” Trend: Explicit Anti-Drunk Driving PSA Terrifies Bar Patrons
Video Pick of the Week
The ODM Blog
NSA Phone Tracking & the Impact of the Digital Age on Personal Privacy
If the next couple months continue like the last, it may be a more strenuous road for the Obama administration than previously thought at the inception of his second Presidential term. From Benghazi to IRS targeting of conservatives to the latest controversy regarding the NSA tracking of phones, Internet, email and texts, there doesn’t seem to be an end in sight for the political strife plaguing the administration.
J.C. Penney Hitler Scandal to Abercrombie & Fitch Fat Feud: How Viral Content & Social Sharing Don’t Always Do a Company Good
The concept at the core of viral marketing is simple: Create content that strikes emotional connections with consumers so it spreads like a virus. The content doesn’t have to be great; in fact the content doesn’t even have to be good. For marketers, however, the thought of bad content spreading like wildfire is akin to nails scratching on a chalkboard. Therein lies the beauty, or curse depending on how you look at it, of viral marketing—it’s unpredictable, and at times, it’s downright inexplicable. The innate unpredictable nature of viral content is precisely why we love viral marketing; it’s also why we love to hate it too.
Windows Phone vs. Galaxy S4, Both Take Shots at iPhone
Video Pick of the Week
Trial by Timeline App Tells What Crimes You’ve Committed around the Globe
Amnesty International’s Trial by Timeline app effectively uses a byproduct of the digital age, i.e., a social application, to further spread its message regarding freedom disparities across the globe. The use of Facebook to administer the app and the incorporation of a digital technology to communicate a message is both smart and creative.
Samsung’s “Evolutionary Husband” Sparks Sexist Debate
Video Pick of the Week
Two Creative Cause Marketing Campaigns, including one that uses lenticular lenses to create a hidden message for children
As marketers, it is ingrained in our jobs to create meaningful connections with our target audiences to communicate not only our message, but the value of our message so they will take action. We understand the need for transparency, authenticity and relevance in both the development and implementation phases of our campaigns.
Old Spice Watermelon vs. Old Spice Shower
Video Pick of the Week
How Brands Use Entertainment to Effectively Advertise Products & Case Study: BMW’s “The Hire”
In its simplest form, advertising is the art of persuasion, and the ways in which advertisers communicate with consumers continues to evolve as new technologies and innovations emerge. Throughout the years we have seen a plethora of different advertising techniques used to influence, persuade and ultimately motivate audiences to take action. Whether it is encouraging consumers to buy a product or support a cause, advertisers have proven to be quite creative over the years.
Building Your Online Presence: Introducing ODM’s Pinterest Page
As an agency operating in the digital era, we know how important it is to strategically integrate social media in our marketing initiatives for both our businesses and our clients. As we propel deeper into the digital age, technological savvy and digital connectedness continue to transform the way we do business. We, as advertising and marketing professionals, must use our technological intuition and approach social media in a way that effectively optimizes the ROI for our businesses—this is non-negotiable.