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Successful Real-Time Marketing & Four Online Tools

The ability to integrate an intelligent social marketing plan requires strategic thought, in-depth planning and a team of experts to execute. With any market strategy, there are certain measures we must abide by if we want to successfully communicate our message; this mindset must extend to the implementation of our real-time social market strategies. When it comes to successful real-time social marketing, your organization’s approach must be dynamic and seamless.

June 21st, 2013 0 comments Blog

NSA Phone Tracking & the Impact of the Digital Age on Personal Privacy

If the next couple months continue like the last, it may be a more strenuous road for the Obama administration than previously thought at the inception of his second Presidential term. From Benghazi to IRS targeting of conservatives to the latest controversy regarding the NSA tracking of phones, Internet, email and texts, there doesn’t seem to be an end in sight for the political strife plaguing the administration.

June 12th, 2013 0 comments Blog

J.C. Penney Hitler Scandal to Abercrombie & Fitch Fat Feud: How Viral Content & Social Sharing Don’t Always Do a Company Good

The concept at the core of viral marketing is simple: Create content that strikes emotional connections with consumers so it spreads like a virus. The content doesn’t have to be great; in fact the content doesn’t even have to be good. For marketers, however, the thought of bad content spreading like wildfire is akin to nails scratching on a chalkboard. Therein lies the beauty, or curse depending on how you look at it, of viral marketing—it’s unpredictable, and at times, it’s downright inexplicable. The innate unpredictable nature of viral content is precisely why we love viral marketing; it’s also why we love to hate it too.

June 6th, 2013 0 comments Blog

Trial by Timeline App Tells What Crimes You’ve Committed around the Globe

Amnesty International’s Trial by Timeline app effectively uses a byproduct of the digital age, i.e., a social application, to further spread its message regarding freedom disparities across the globe. The use of Facebook to administer the app and the incorporation of a digital technology to communicate a message is both smart and creative.

May 28th, 2013 0 comments Blog

How Brands Use Entertainment to Effectively Advertise Products & Case Study: BMW’s “The Hire”

In its simplest form, advertising is the art of persuasion, and the ways in which advertisers communicate with consumers continues to evolve as new technologies and innovations emerge. Throughout the years we have seen a plethora of different advertising techniques used to influence, persuade and ultimately motivate audiences to take action. Whether it is encouraging consumers to buy a product or support a cause, advertisers have proven to be quite creative over the years.

May 10th, 2013 1 comment Blog

Building Your Online Presence: Introducing ODM’s Pinterest Page

As an agency operating in the digital era, we know how important it is to strategically integrate social media in our marketing initiatives for both our businesses and our clients. As we propel deeper into the digital age, technological savvy and digital connectedness continue to transform the way we do business. We, as advertising and marketing professionals, must use our technological intuition and approach social media in a way that effectively optimizes the ROI for our businesses—this is non-negotiable.

May 2nd, 2013 0 comments Blog

The Evolution of Brand Logos

As Facebook revealed its modified logo this week, it made me think of the constitutive role brand logos play in communicating to audiences who or what a company’s brand is and precisely what it represents. Logos are the face of brands; they are a defining symbol of a company and, often, are one of the first assets to be viewed by the public.

April 26th, 2013 0 comments Blog

Social Media & Crime-Solving: How much is too much?

We live in an age that is characterized by a never-ending revolving door of technological innovation and advancement and to see the adoption and integration of social media in the workplace is no surprise. However, when it comes to the workplace and specifically police investigations, how much is too much?

April 19th, 2013 0 comments Blog

How Major League Baseball Effectively Uses Social Media to Engage Fans

Today, sports fans across the country have the opportunity to connect, engage and interact with their favorite players like never before. Social media has created a new aspect of the game where fans are no longer passive spectators. Social media not only encourages active participation, it provides fans with a communication channel where authentic interactions with players can happen.

April 11th, 2013 0 comments Blog

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