To say that Facebook is changing is the understatement of the century. A more accurate statement is that Facebook is revolutionizing and redefining social media and online advertising.
The changes announced at Facebook’s FB conference yesterday will have huge implications for marketers. The new “Timeline” feature will essentially be a scrapbook of your life, created by a stream of information about you — the photos you’ve posted, all your status updates, the apps you’ve used, even the places you’ve visited on a world map — that scrolls all the way back to your birth.
Another big change will affect the amount of time users spend on Facebook. New partnerships are creating a one-stop-shop with Facebook, meaning you never really need to leave the site. You can watch a TV show on Hulu, listen to music on Spotify or play Words with Friends all from your profile. Additionally, Facebook will tell you what your friends are watching, listening to or reading, and allow you to share the experience with them by clicking on a link.
This is particularly appealing to advertisers, as it will drastically increase user engagement and online experiences on an already popular platform.
According to Blake Cahill, CEO of social media agency Banyan Branch, “A lot of these enhancements open up the visibility of people’s passions which should make it a lot easier to do ad targeting.”
As Facebook begins to integrate these changes to the social network, it will be interesting to see how marketers change their advertisements to create a more social and engaging experience, and move away from simply growing “likes” on company pages.
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