Spotify Adds Private Listening Mode for Facebook
Only one week after Facebook unveiled the Open Graph API platform, companies are implementing changes to limit the amount of information shared. Spotify, which allows people to share playlists with friends, recently partnered with Facebook to offer integration on the new platform. This partnership means that users Facebook feeds automatically display the song they are listening to in real-time.
Users were disgruntled with the automatic sharing of this data, and as a result Spotify has released a “private listening” mode that operates similar to private browsing on the Internet. This new private platform is noteworthy, as data-sharing across platforms is the main selling point of Facebook’s new Open Graph.
Many large companies have announced plans for automatic sharing such as Netflix, Hulu, the Wall Street Journal.
As online privacy becomes increasingly limited, we expect to see more users asking for “private modes” which could ultimately affect the popularity and acceptance of the “New Facebook.”
Google Analytics in ‘Real-Time’
Do you know how many people are looking at your website at this very second? Google Analytics’ new “real-time traffic ticker” will allow you to access that information, which could prove revolutionary for brand control and marketing efforts. The new feature will make it easy for website owners to see what content their audience is clicking on and use the data accordingly. Previous versions of Google Analytics delivered traffic results with a few hours’ delta.
Marketing professionals can utilize this data to see how their website traffic responds to social media promotions, posts, etc. and adjust their strategies accordingly. If Google Analytics’ is showing a surge in traffic, the company should first determine the sentiment of the traffic and implement new tactics to either contribute to or subdue the conversations. When working to maintain a brand reputation, it is imperative that companies participate in consumer engagement efforts, and this real-time tool will facilitate that process.