A new survey found that waiting for the cable guy is not only frustrating and time consuming, but it is also very expensive.
A Zogby survey found that waiting longer than usual for in-home services like cable repair and Internet installation is costing Americans $37.7 billion per year.
Additionally, the survey found that Americans take off the equivalent of almost 3 days of work to wait for service, with cable/satellite services, Internet services and furniture delivery being the main culprits. Recently, we have seen many telecommunications companies using this information to build their marketing and advertising campaigns. For example, Philadelphia-based Comcast offers customers a $20 credit if they are late to an appointment.
We expect to see more companies following in suit in an effort to combat the results of this study.
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