User-generated content is the buzz-word of the year. Brands, marketers and consumers would all agree.

One site, Quora, is aiming to take advantage of that. Quora originally launch as a long-form writing platform. However, today they launched a new product called Boards, which is a social bookmarking tool.

Users can curate posts using content from all across the Internet. It is similar in concept to Pinterest and Snip.it, which are more visually-based bookmarking sites. In the same way Pinterest allows people to share things they love, Quora’s new Boards feature will do the same for information.

Quora co-founder Adam D’Angelo, said, “Quora has evolved away from its original question-and-answer format. Now the service wants “to connect you with everything you want to know about.”

Boards can be public, subscriber-only or secret, and they can have multiple contributors. Users can also add descriptions and commentary to anything they add to a Board and they can follow people based on their interests and professions.

Quora’s new feature was created in response to consumer demands, and that is the first step to creating a successful product.

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