A recent study reveals that QR code occurrence increased by 493% in 2011, and advertising is responsible. By capitalizing on the constant innovations of the smartphone, marketers utilized the code as a convenient tool to achieve marketing objectives, such as: branding and demonstrations, data capturing, list building, commerce, and sharing through social media.
Marketers argue that these codes satisfy people’s curiosity during their “moment of interest.” In other words, they provide people with information immediately upon discovery, without the hassle of typing a URL into their phone or waiting to get to their desktop.
Through the public’s infatuation with mobile devices, QR code providers have found an effective way to generate brand interest in an economy where consumer attention is brief. As smart phone sales continue to rise, marketers will continue to explore the code’s uses.