During a conference for woman entrepreneurs, Kate Mitic, Facebook’s director of platform and mobile marketing, summed up the social network’s mission. In her speech, she presented a couple of interesting points on how the company’s self-awareness as a product-culture has helped them develop their philosophy.
First, as a product-culture, Facebook’s mission is ambitious and focused. Since the product is what elevates the company above its competition, all energies need to be focused on achievement. To give some idea of how ambitious Facebook considers itself, Mitic claims that they have only achieved one percent of their product goal.
Her second point is that Facebook moves quickly in the market to avoid being left behind. Mitic claims that their main concern is getting the product out the door, and “Done is better than perfect.” She argues that shipping is a new beginning in product development, not an end. The consumer will give the best feedback, which will lead to the most market-relevant changes.
Katie Mitic’s claim that Facebook has only achieved one perfect of their product goal is intriguing. The company’s rapid growth over the past eight years suggests that they might have fulfilled more of their expectations, but apparently not. It will be interesting to see exactly how big Facebook’s ambitions are, and what it has in store for the future of social media.