In Today’s news, we learn how to avoid PowerPoint mistakes, A new app lets you make a list Facebook Enemies, and a study finds the best time to tweet.
Top 5 Powerpoint Mistakes
While there are many new services for presentations, many businesses still rely on PowerPoint to present information, specifically in the marketing world. PowerPoint is popular due to its ease of use. However, it is also very easy to make a bad presentation. Our friends at PR Daily have compiled a list of the top 5 most common PowerPoint mistakes that we will share with you today, so hopefully you can avoid them in your next presentation.
First, do not have too many slides. In general, try to avoid more than one slide every three minutes.
Second, aim for no more than three to four words per bullet, and no more than three bullets per slide.
Third, make sure all animations serve a purpose, otherwise do not use them.
Fourth, be sure to use visuals to reinforce your messages. However, it is important to maintain a the balance between words and graphics to keep you message clear.
Lastly, remember that the key to good graphics are is to keep it simple.
Keep these pointers in mind before your next presentation for maximum user engagement and effectiveness.
Declare Your Enemies On Facebook
Forget “Friending” on Facebook. A new Facebook app, called EnemyGraph, lets you declare enemies on the world’s most popular social network.
Users who have installed EnemyGraph can choose “enemies” from both their existing friends list, as well as from a list of other users of the app.
More importantly, users can also “enemy” public figures and companies with pages.
Currently, “Trending Enemies,” as they are called, include the Facebook Timeline, George W. Bush and racism.
If this app becomes popular among Facebook users, this will be yet another channel marketers will have to monitor to maintain brand reputation.
Afternoon Tweets Have Greater Impact
When is the best time to tweet? Well a new study may have answered just that.
Dan Zarella of HubSpot thinks that the best time to Tweet is 5 p.m. EST. His data found that forty-eight percent of tweets are from the Eastern time zone, 33 percent are from the Central time zone, and 14 percent are from the Western time zone, meaning it is best to send tweets considering the eastern time zone.
Zarrella’s research also found that people are more likely to click on Twitter links at the end of the week and on weekends, specifically Friday, Saturday and Sunday. As marketers, we need to remember to send content and contribute to conversations even on the weekend.
Tweeting consistently will allow you to achieve maximum impact for your Tweets, and gain increased exposure for your brand.