In today’s news, Philadelphia introduces “Techmobile”, a British pop group achieves social success, and Ustream joins Timeline.
Philly Library Offers Digital Help
Philadelphia is taking their citizens’ digital education into its own hands. Yesterday, the Free Library of Philadelphia introduced its Techmobile “Hotspot on Wheels,” a 25 feet van equipped with six computers, broadband Internet access, and a trained assistant. The energy efficient, hybrid vehicle will offer classes on basic computer functions, resume writing, career workshops, social networking, and others.
It’s impossible to ignore the fact that digital skills have become necessary to exist in the professional world. Workshops and public services like this could enable those who cannot afford the cost of college classes to acquire the necessary skills to find jobs in today’s economy.
U.K. Boy Band Achieves Digital Fame
For better or worse, a British boy band has reminded us just how effective viral videos can be. The group, called One Direction, launched a digital campaign with the help of a London ad agency. The video campaign features a character called 1-D-Cyberpunk, a fictional fan of the band who tries to get other fans to show their support. In 50 days, the campaign amassed 2.5 million views for the band’s YouTube videos.
The ability to rise to fame digitally shows to how comfortable consumers have become with receiving their media online. More and more, performers, especially those appealing to younger audiences, are looking to digital marketers to create their online campaigns. As sites like YouTube and Spotify continue to improve the quality of their media and prove they are worthy campaign platforms, digitally-launched careers will become more common.
Ustream Launches Timeline App, Doubles Users
Earlier this month, Ustream, a live-feed video service, created their Facebook Timeline app, and they are enjoying exponential growth. Since then, they have double their user sign-ups per day.
The app lets users integrate any live stream from the site into their Timeline, and lets their Facebook Friends watch along.
During the first week of the launch, the Ustream app generated 10 million Facebook impressions. Because of such success, they plan to incorporate their own social feature, Social Stream, with Timeline.
Ustream’s immediate growth shows the traffic driving power of Facebook . Their success demonstrates the social network’s ability to create engagement simply by allowing people to easily share media.