In today’s news, the GOP creates a Facebook app, Blackberry 10 is unveiled, and we look at ways to engage using Facebook ads.
Republican Party Creates Facebook App
With November only six months away, the Republican Party has amped up their campaign. They’ve launched the GOP Social Victory Center, a Facebook app meant to “revolutionize the way activists and volunteers participate in Republican campaigns.”
Party supporters can use the app to find candidate news and advertisements, discuss political topics, as well as find out about party events happening in their area. They can sign up to work at these events through the volunteer feature.
Social media will play an important political role in the upcoming months. The GOP Social Victory Center shows that the Republicans understand how use Facebook to cultivate interaction, and it will be interesting to see how the White House responds.
A Look at Blackberry 10
The long wait for the new Blackberry 10 software is almost over. Research-in-Motion CEO Thorsten Heinz unveiled the new device yesterday at the company’s world event, highlighting its innovative features.
Moving between apps is much easier, and the camera has some new exclusive features, such as time shifting.
In order to attract developers, Blackberry has made HTML5 their platform standard, which made creating apps easier. They also guarantee Blackberry apps will bring in at least $10,000, and if they don’t, Blackberry will pay developers the difference.
Although the Blackberry 10 is a giant step up from its predecessor, it remains to be seen whether it can compete with Apple and the iPhone.
4 Ways to Engage Using Facebook Ads
Facebook advertisements reach a massive audience every day, and marketers want to make sure that they are operating at peak effectiveness. Here are some suggestions on how to ensure that:
1. Use a combination of different media.
2. Run promotions as a way to track ROI and performance.
3. Focus on new products.
4. Create interactive content.
The most successful social media ad campaigns are the most diverse ones. Diversity in both advertising style and content will keep your audience engaged and interested.