Printed news outlets have been scrambling to explore new paths into the digital arena, and the Philadelphia Inquirer has found its way. The newspaper has launched a new augmented reality app. InquirerAR, that lets users access interactive content by pointing their phone or tablet at photos or ads in the paper.
Subscribers can begin using the app Sunday, with a special section about the relocation of Philadelphia’s Barnes Foundation to a new building. InquirerAR will provide interviews with the building’s architects and a feature on Albert C. Barnes, the foundation’s namesake.
Although it started out as a purely location-based marketing technology, the Inquirer has taken advantage of it as a way to supplement articles. With new industries giving augmented reality their attention, we expect its role as a marketing tool will increase significantly.