Facebook’s advertising platform has taken its first major criticism. General Motors has pulled their Facebook ads, citing a lack of effect on traffic driving. However they are still maintaining a presence on the network through their brand Page, which is free.
The Wall Street Journal reported that GM spent $10 million on Facebook advertising. They will continue a budget for content creation.
GM’s actions may cause brands to question if there is a definite line as what types of products Facebook can drive traffic to. Cars are an expensive commodity, and when it comes time to buy, a Facebook ad may not be enough to drive traffic. If other companies begin to jump ship, Facebook may need to reconsider their strict ad platform.