Forbes Magazine has experienced enormous success by moving online. In the past two years, their story count has increased by about 45 percent, they have curated a network of 900 freelance contributors, and their visitors have doubled to 31 million.
During their digital transition, the magazine experienced some major changes. Contributors are more autonomous. According to Lewis D’Vorkin, chief product officer at Forbes, online authors will write their own headlines, upload media, and format their articles. They are their own editors and producers. D’Vorkin claims that “Quality in a magazine is different: it’s about beautiful pages, great writing…you can’t fix it [once it’s in print]. Quality in the digital space is about timelessness, relevance, community. “
This mindset allows Forbes.com to act more as a platform than a traditional magazine, producing content more quickly.
The movement from print to digital is becoming a mass migration. Many newspapers and magazines are realizing that they can reach a new audience by moving online. With their successful digital format, Forbes provides a great example for other publications to follow.
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