Much has changed in the digital world since the last Olympics were held, and social media will bring a unique aspect to 2012 London Games.
The three most prominent networks changing the Game’s publicity are Facebook, YouTube, and Twitter. Since the 2008 Olympics, social platforms have evolved tremendously. Twitter is now one of the foremost sports news breakers, and YouTube has become the web’s favorite destination for video content. Facebook, the reigning king of social networks, has become the tool brands use to link together all aspects of their digital presence. You can be sure that many people will be turning to these platforms to hear about and watch the events.
Although analysts are predicting that these three platforms will receive the most attention, Pinterest, Instagram, and Foursquare will be used heavily by promoters and fans alike.