Smartphones have been the cause of some of the most innovative changes in marketing tactics today, and its time PR professionals took a look at how they can use the technology. It’s apparent now that mobile platforms will outlast many other outlets, and the benefits of creating a mobile strategy are numerous. Here are four consumer mobile statistics and behaviors that will convince PR pro’s to consider a mobile plan:
1. There are over 100 million active smartphones in the U.S. alone.
2. Consumers are interacting with brands in real-time.
3. The web has become essential for brands building an image.
4. Consumers turn to the web for brand recommendations, often while in actual stores.
It’s now not just about reaching the public on their phones, but also being able to react in a timely way that will influence their decisions.