Even though visual content may be the marketing trend of the year, a new study shows that only 7 percent of advertisers and marketers are using Pinterest. Ten percent plan on using it, while 17 percent have noticed the site.
It’s possible that this low level of adoption is due to Pinterest’s novelty. Although the site attracted a massive following at an unprecedented rate, marketers may be waiting to see if it is just a passing fad.
Even if Pinterest is young and unproven, it drives more online purchases than Facebook, and that alone will catch the interest of marketers.