Presidential campaigns serve as great PR case studies. Candidates’ problems, as well as their proposed solutions, are often very public and easy to follow. The race for the 2012 Election has seen its fair share of publicity blunders and mishaps, and has offered a few noteworthy takeaways:
1. Have a plan for any event, even if it seems uncontrollable.
2. Is your opponent beating you, or are you beating yourself?
3. Respond strongly, but don’t overreact.
These are things to consider during any sort of public campaign, and will prepare PR execs for whatever may cross their path.