A new stereotype-shattering study by the American Farm Bureau Federation shows that 76 percent of farmers and ranchers age 18 through 25 use social media, proving that digital platforms are becoming a positive force for agribusiness.
Social media and agriculture have come together through mostly homegrown tactics, such as educational sites and forums. Other factors include America’s growing health concerns and the wish of consumers to make food processing more transparent.
Recently, websites such as FoodHub, an agriculture social networking platform, and the AgChat Foundation, a website full of educational resources, have helped build a social media following in the industry.
United States agriculture is a controversial industry that has long operated mainly outside of the public eye. With the integration of social media, it is possible that that may change.