Digital media has made it easier for small businesses to get off the ground. However, in order to take full advantage of the Internet’s marketing and retail potential, entrepreneurs need to consider these five things:
1. Logo Consistency
2. Corporate Voice
3. PR Crisis Plan
4. Up-to-date website
5. Strong Social Media Presence
New trends in visual imaging and a surge in consumer trust in their peers make a strong digital presence invaluable. These suggestions will help in creating a solid brand image.