If you woke up every day with a different appearance, how would you cope? “The Beauty Inside”, a film featuring Topher Grace and Mary Elizabeth Winstead, deals with such a conundrum. Every day, the protagonist, whose thoughts are narrated by Grace, wakes up with a different countenance, which makes life, especially his romantic endeavors, a challenge.
The film, produced in partnership by Intel and Toshiba, is completely dependent on social media. Casting for the main character, which happens often, runs through Facebook. The feature’s episodes air on the social network every Thursday.
Intel and Toshiba have been generating a rise in social interaction from the film, a large portion of it related to the various actors cast. “The Beauty Inside” is a prime, albeit expensive, example of how inbound marketing can generate consumer interest.